Direct Response Media is a data-driven customer aqcuisition media agency that is designed to ensure that your online marketing efforts deliver the best ROI. DRM will review the current marketplace for what your competitors and complimentary products are doing. We take a look at your product and review it against a proprietary screening process we have developed to gauge the best media to utilize.
We will look at demographics and our extensive media buying history to look for marketing niches we think you can exploit. We look at various media rates and options and begin to formulate a plan that we think will best achieve your KPI goals.
DRM uses multi attribution data driven technology to correctly attribute each sale, to better measure media efficiency and ROAS.
Let our team of experienced media buyers plan your next campaign. We will maximize the results for your offer because it will reach the right people at the right time in the right way.
A Holistic Digital Solution Built for Direct Marketers:
We deliver integrated market-leading customer acquisition campaigns, driven by trading transparency, ROI media attribution and in-campaign media optimizations that make your ad spend go further:
- Paid Search Advertising: Keyword focused ad groups and landing pages. Dynamic and responsive ads. We use the same setup as the Tier 1 inside Google teams and optimize daily/weekly/monthly for best results.
- Google & Amazon Shopping: 50% of customers begin their search for a product on Amazon. Google shopping receives a higher CVR than search. DRM builds shoppng feeds that generate sales at volume, and Amazon listings that get results.
- Digital Retargeting: Remarketing allow marketers to re-engage or upsell consumers who visited their website. 96% of people leave a website without converting. Remarketing gives advertisers a second chance to convert past visitors into sales.
- Facebook & Instagram: Leverage custom audiences and detailed interest targeting to maximize your results. With over 2 billion users, paid social can generate sales for your product or service – Fast!.
- YouTube TrueView for Action: Allows advertisers to capitalize on the millions of potential customers watching YouTube every day. 40% of video viewers visit a website as a result of seeing a brand’s video.
- Native Advertising: 92% coverage of the open web. We sit on a mountain of data about what users are reading and engaging with online.
We use this data of users in content-consumption mode to empower advertisers with the ability to target their desired audiences, and create personalized recommendations. Maximizing ROI, reach, efficiency and consistency.