DRMI’s proprietary media analysis and reporting system, MediaTrak™ , helps us create some of the most successful direct response campaigns in the industry. MediaTrak™ and MediaTrak Online™ puts response data at the fingertips of clients, enabling them to analyze response rates daily and generate instant, real-time reports. Reporting can be customized by time and station aired, media costs, current response, cumulative data by campaign and/or offer, and other variables important to improving return on investment.

MediaTrak™ is used to manage information that supports the business processes and activities and covers all aspects of media operations including management and reporting; customer service; performance analysis; customer identification; and targeting MediaTrak™ allows users to benefit from greater efficiencies in media planning, buying, trafficking, and overall campaign management. This tool enables our clients to fine tune their campaigns and better decide how to allocate their marketing dollars – all in real time.