P&L & General Management
Revenue, margin, forecasting, budgeting and capital allocation across a portfolio of consumer businesses.
OPERATING EXECUTIVE · DTC & CONSUMER
Building profitable
consumer businesses.
25+ years operating, scaling and advising consumer and eCommerce businesses with more than $300 million in cumulative direct-to-consumer revenue.
San Diego, CAOperator · Advisor · Investor
$300M+DTC revenue generated
25+Years in consumer & eCommerce
8-FigureBusinesses operated
GlobalAcquisition & operations
THE OPERATOR
I know the entire economic machine—not just one piece of it.
I am a consumer and eCommerce executive with more than 25 years of experience building, scaling and optimizing direct-to-consumer businesses.
I currently serve as Managing Director of Savvy Smart Ecomm, with responsibility for the P&L and execution of a portfolio of consumer brands. My work spans product strategy, customer acquisition, recurring revenue, supply chain, inventory, payments, technology and operational execution.
My focus is straightforward: build durable businesses, improve profitability and create long-term enterprise value.
OPERATING CAPABILITIES
From first click to
contribution margin.
Cross-functional leadership across the full DTC value chain.
Growth & Customer Acquisition
Performance marketing, affiliate scale, conversion optimization, Amazon and international expansion.
Operations & Supply Chain
Product development, sourcing, inventory planning, fulfillment and customer experience.
Recurring Revenue & Payments
Membership economics, retention, payment infrastructure, acquiring and revenue optimization.
EXECUTIVE EXPERIENCE
Accountable for the outcome.
Leadership grounded in ownership, operating discipline and measurable business performance.
Current
Managing Director
Savvy Smart Ecomm
Lead the strategy, operations and profitability of a portfolio of direct-to-consumer brands.
Current
CEO
Direct Response Media
Advise founders and operators on growth, operating scale, profitability and consumer product commercialization.
PERSPECTIVE
“The best growth strategy is a better operating system.”
Oscar brings together direct-response instincts and executive operating discipline—connecting acquisition, product, inventory, payments, retention and cash flow into one coherent plan.
DIRECT RESPONSE MEDIA
Executive advisory for consumer businesses at an inflection point.
Through Direct Response Media, Oscar works selectively with founders, investors and management teams that need more than a marketing plan. Engagements focus on the operating decisions that create durable, profitable growth.
- Fractional executive & operating leadership
- DTC growth and profitability strategy
- Recurring revenue and retention
- Payments and merchant infrastructure
- Product launch and commercialization
- Portfolio and investment diligence
UCLA AndersonGeneral Management Program
Juris DoctorInternet & eCommerce Law
Gonzaga UniversityB.B.A. Marketing, Law & Public Policy
Board ServiceBusiness, legal & community leadership